Privacy Policy

1. Who we are

AutoPrices (“we”, “us”, “our”) operates the website at autoprices.co.uk. We are the data controller for any personal data processed in connection with your use of this site. For enquiries, contact us at hello@autoprices.co.uk.

2. What data we collect

Vehicle listing data (not personal)

AutoPrices displays vehicle pricing and specification information drawn from publicly available sources. This is not personal data.

Usage data

When you visit our site we may collect standard server log information and, where you have consented, analytics data (page views, session duration, and interactions) via Google Analytics 4. This data is anonymised and aggregated; we do not use it to identify individuals.

Cookies

We use strictly necessary cookies to operate the site (e.g. session management) and, with your consent, analytics cookies. You can withdraw consent at any time by clearing your browser cookies. We do not use advertising tracking cookies beyond what Google AdSense requires to serve contextual ads.

3. How we use your data

• To operate and improve the AutoPrices platform
• To understand how visitors use the site (analytics)
• To serve advertisements that help fund the service
• To respond to enquiries sent to us directly

We do not sell your personal data to third parties.

4. Legal basis for processing

Under UK GDPR, we process personal data on the following bases:

• Legitimate interests — operating and improving the site, preventing abuse.
• Consent — optional analytics and advertising cookies, where applicable.
• Contract — where you have created an account or subscribed to a paid tier.

5. Third-party services

We use the following third-party services which may process data on our behalf:

• Google Analytics 4 — website analytics. Data is processed in accordance with Google's privacy policy.
• Google AdSense — contextual advertising. Google may use cookies to serve relevant ads.

6. Data retention

We retain server logs and operational data only as long as necessary for the purposes described in this policy. Analytics data is subject to Google's own retention policy. We do not retain personal enquiry data longer than necessary to respond to you.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate data
• Erasure (“right to be forgotten”)
• Restriction of processing
• Data portability
• Object to processing based on legitimate interests

To exercise any of these rights, email hello@autoprices.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

8. Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the “Last updated” date above. Continued use of the site after changes constitutes acceptance of the revised policy.